I build the machine and I run it.

I was eighteen when someone first paid me to build a website. By the time the year was out I was running their ads too, because they asked and nobody else was going to do it.

That accident turned into the whole career. Nine years later I lead marketing and technology for two Dubai brands, and the thing I actually do has not changed: build the thing, then make it work. Brand, performance marketing, content, SEO, CRM, automation, web development, all of it as one system rather than six departments passing files between them.

The work goes past running campaigns. It is the infrastructure behind growth: lead generation, conversion funnels, CRM workflows, marketing automation, websites, analytics, team process, and AI in the operations rather than in the pitch deck. I lead multidisciplinary teams across marketing, creative, performance, SEO, content, video, web and technology, for brands in real estate, business advisory and other service industries.

Nine years, three countries, 80+ websites built, $3.3M spent, 139 million impressions bought, 35,696 conversions out the other end.