Client names are withheld across this page under non-disclosure agreement. Sectors, markets and performance data are published with consent; account identities are not.
G01
24.8Kconversions
Plate 01
Thirty months, twelve campaigns, and a cost per booking that barely moved. Spend climbed steadily from mid-2023 to early 2026 while cost per conversion held roughly flat across the whole curve. Scaling volume without losing efficiency is the harder half of the job.
G02
1.28Kqualified leads
Plate 01
Four months from a standing start. Cost per lead spiked above AED 2,000 in the first fortnight while the account found its audience, then dropped and held flat for the rest of the engagement as volume climbed. That curve is the case study.
G03
509conversions
Plate 01
AED 28,200 over twelve months is a rounding error of a budget in this market. It returned 509 conversions at AED 55 each. Small budgets leave no room to buy your way out of a bad structure.
G04
797%ROAS
Plate 01
Five years and four months, thirty-one campaigns, and a return that never collapsed. Conversion value tracked spend upward for twenty-two consecutive quarters, with the heaviest volume in the final eighteen months rather than the first. That is an account that was maintained, not launched.
G05
85.6Mimpressions
Plate 01
Fundraising has no product margin to hide behind. Every dirham on reach is a dirham not spent on the cause. The top thirteen ad sets each cleared between 68 and 157 conversions at costs ranging from $20 to $156, which means the portfolio carried the result rather than one lucky creative.
G06
39M+impressions
Plate 01
High-volume lead generation across multiple ad sets, with cost per lead between AED 39 and AED 89 at frequencies of 2.4 to 4.8. The spread is the point: tight enough to be predictable, wide enough to show real testing.
G07
10.5M+impressions
Plate 01
Plate 02
A brand with no digital presence, launching into the most saturated advertising market on earth. Meta carried reach and lead forms, Google caught the buyers already searching. Cost per link click ran from $0.20 to $3.51 depending on objective, with the highest-volume campaigns at the cheap end and frequency still under 3.1, meaning the audience was expanding rather than repeating.
G08
653qualified leads
Plate 01
Plate 02
Lead generation against SME owners, investors and founders. Meta delivered form leads at a consistent cost while Google took the commercial-intent searches. $17.60 average cost per qualified lead across 3.3M impressions.
G09
142conversions
Plate 01
Five and a half years, twenty campaigns, one account. The work was keeping cost per conversion stable while the market moved underneath it: continuous keyword refinement, seasonal budget shifts, ad rotation testing. Longevity is its own kind of result.
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