Case G01 · Dubai, UAE
Healthcare ads in Dubai, scaled on Google
I run paid media for healthcare in Dubai. The account on this page ran on Google Ads for thirty months: AED 5.84M across twelve campaigns, 24.8K conversions at AED 235 each, with cost per booking held roughly flat while spend climbed.
AED 235per booking
Google Ads · 8 Jul 2023 – 27 Jan 2026 · 12 campaigns
24.8Kconversions
- clicks
- 570K
- cost per conv
- AED 235
- spend
- AED 5.84M
Plate 01
Scale without the cost per booking moving.
Thirty months, twelve campaigns, and a cost per booking that barely moved. Spend climbed steadily from mid-2023 to early 2026 while cost per conversion held roughly flat across the whole curve. Scaling volume without losing efficiency is the harder half of the job.
This account ran on Google Ads only, so its results are search results: people already looking for the treatment. For how Meta and Google split the work on a lead-generation account, see the real estate page.
Lead quality
- 01
Conversions on this account were bookings, so AED 235 is a cost per booking, not a cost per click or form view.
Questions
What does a healthcare conversion cost on Google Ads in Dubai?
On the healthcare account on this page: AED 235 per conversion, 24.8K conversions on AED 5.84M across 12 campaigns, 8 Jul 2023 – 27 Jan 2026. Conversions were bookings.
Can a healthcare account scale without cost per booking rising?
On this account, yes: spend climbed steadily from mid-2023 to early 2026 while cost per conversion held roughly flat across the whole curve.
Google or Meta for healthcare?
The healthcare account on this page ran on Google Ads only, catching people already searching for treatment. I run Meta Ads as well; the real estate page shows how the two split the work when both run.
Can you name the client?
No. Client names are withheld across this page under non-disclosure agreement. Sectors, markets and performance data are published with consent; account identities are not.
Spending money on ads that don't convert?
Send me the account. I'll tell you what's leaking, free, within 24 hours.