Case G07 · Dubai, UAE
Real estate ads in Dubai, on Meta and Google
I run Meta and Google Ads for property brands in Dubai. The account on this page launched a brand with no digital presence into the most saturated advertising market on earth: $42.8K across both platforms, Meta for volume, Google for the buyers already searching.
$16.76per Meta lead
Cost per result, by platform
Meta Ads
Volume: reach and lead forms
$16.76
per lead
$8.96
per conversation
Google Ads
Intent: buyers already searching
~$148
per conversion
Meta drives volume. Google catches intent.
Meta carried reach and lead forms: 3.45M accounts reached, 10.49M impressions and 78.4K link clicks, with frequency at 3.04, so the audience was expanding rather than repeating. Across its 9 lead-form campaigns that is 1,331 lead-form leads at $16.76 each, and a messaging campaign alongside them at $8.96 a conversation.
Google caught the buyers already searching for property: 95 conversions at ~$148 each. Fewer and dearer than a Meta lead, because the person on the other end was already looking.
Cost per link click ran from $0.20 to $3.51 depending on objective, with the highest-volume campaigns at the cheap end.
2,000+
Questions
What does a real estate lead cost in Dubai?
On the Dubai real estate account on this page: $16.76 per Meta lead-form lead (1,331 leads on $22,312.91 across 9 lead-form campaigns), $8.96 per Meta messaging conversation, and ~$148 per Google Ads conversion (95 conversions on $14.1K). The Google figure is higher because those are buyers already searching.
Meta or Google Ads for property?
Both, for different jobs. Meta drives volume: reach and lead forms, at $16.76 a lead on this account. Google catches high-intent buyers who are already searching, at ~$148 a conversion. Running only one leaves either volume or intent on the table.
How much did this real estate account spend?
$42.8K across both platforms: $28,677.52 on Meta (7 Aug 2023 – 7 Sep 2026) and $14.1K on Google Ads (20 Jan – 7 Sep 2026). The Meta cost per lead covers the lead-form campaigns; $4,401.49 of Meta spend sits in campaigns outside it and is not counted in it.
Can you name the client?
No. Client names are withheld across this page under non-disclosure agreement. Sectors, markets and performance data are published with consent; account identities are not.
Spending money on ads that don't convert?
Send me the account. I'll tell you what's leaking, free, within 24 hours.